My podcast about podcasting, Build A Big Podcast has short and to-the-point marketing advice for podcasters on how you can grow your podcast, better connect with your audience, and make impact with your message. For the first eight months, I published a new episode daily.
This article talks about the process of starting and maintaining a daily podcast.
In the business and marketing world, since the launch of Entrepreneur On Fire in 2012, lots of people have attempted to start a daily podcast. Most have quickly died.
Why? Podcasters underestimate what it takes to create a new episode every day.
Entrepreneur On Fire had a script — guests were asked the same questions on each episode. Yet even with this "hack" for speeding up episode production, a daily podcast is a lot of work.
For an interview-format podcast like Entrepreneur On Fire, here are the biggest guest-specific issues you’ll face:
It's for this reason that I suggest you do a solo podcast if you’re going to release a new episode daily.
Still think interviews are the way to go? Consider this:
A perceived benefit of doing an interview-format podcast is that guests will help you to promote episodes. While there's the potential that you'll have dozens (or even hundreds) of guests telling their friends and followers about being on your podcast, don't expect that to happen.
Rarely will guests share the podcasts they've been interviewed on in a way that's substantial. This is especially true for daily podcasts where the newest episode becomes "old" within a few hours.
I started Build A Big Podcast Daily under the name Big Podcast Daily as part of National Podcast Post Month. This is an event which happens every year and the goal for participants is to record 30 episodes in 30 days.
My goal, in addition to reaching 30 episodes, was to smooth out my thought process and delivery. I wanted episodes with content that had a clear beginning, middle, and end and I wanted to get better at being able to deliver those episodes with minimal editing.
The biggest benefits of doing a daily podcast involve your podcasting skillset. By constantly having to come up with new episode ideas, organize them, and deliver them within organized and linear episodes that make sense to listeners, you'll improve greatly as both a storyteller and host. You'll then be able to take these skills to other podcasts as well as other types of media you’re involved with, such as blogs and live presentations.
Even if nobody ever listens to your daily podcast, you’ll benefit by doing one.
The easiest way to start a daily podcast is via Anchor. This iPhone/Android app allows you to record and distribute podcast episodes directly form your phone, without any additional equipment.
Does Anchor sound like you’re in a professional recording studio? No.
Here's the first episode I did using Anchor:
The good news is that Anchor does get you going. They handle feed submission to Apple Podcasts, Google Podcasts, and other podcast directories. More or less, all you need to do to get going is install the Anchor app and hit the record button. It's a good option for those who want an easy way to dip their toes in the water of releasing daily podcast episodes.
Full details on Anchor and other recording options are in "Daily Podcast Production" section below.
The biggest hurdle you’ll face when creating a successful daily podcast is actually doing the podcast. While Anchor simplifies the podcast recording and publishing process, a perhaps more challenging issue for you will be coming up with 365 episode ideas per year. To help with this, I use a task management app called Things, which I have on both my phone and desktop computer. Whenever I have an idea for an episode, I add it to a list I’ve created just for that purpose.
How do you come up with topic ideas? If you're in the trenches of your topic and actively having discussions about it or reading related material, you shouldn’t have much trouble. You’ll also find a number of listeners willing to help with in this area, so allow them to participate by asking questions and suggesting episode ideas.
To quickly and easily communicate with listeners, I recommend Twitter.
I advise you to keep your episode content short and sweet, especially in the beginning. You're going to be releasing a new episode daily and to do this, you're either going to have to record and produce multiple episodes at once, or record a produce a new episode daily. Even if you're an experienced podcaster and work quickly, a daily podcast can take a considerable amount of time, so pace yourself, keep things simple, and expand your efforts and production as you get more comfortable with your new podcast.
One, hyper-focused element per episode is best. Here are five options:
Like your episode content, keeping your format simple will go a long way to helping you make sure you can keep up with the volume of episodes you'll be producing.
I organize episodes of Build A Big Podcast into three sections:
That’s it. On average, an episode of Build A Big Podcast is between 4-5 minutes.
While this is a basic format, it should work for most daily podcasts. Making episodes and production too complicated can kill a podcast, especially a daily podcast.
This is how I started Build A Big Podcast. It's not the only way to start a daily podcast and, because of reasons I'll explain in the “Option 2" section, it’s not what I’m currently doing. If you want to get going quickly though, it’s a simple method to quickly reach people with your message.
I recommend Anchor because it lets you easily record and distribute podcast episodes via phone. And if you don’t want to worry about technical issues, such as feeds or distribution, Anchor handles those things as well.
What you need to do to get started:
That’s it. You’ve got a daily podcast!
This process is a little more complicated than Option 1, but will give you more flexibility to recording and releasing your podcast episodes.
This is a good option if you want to be able to use Anchor for mobile podcasting, yet still want the power of being able to do a traditional podcast.
That's it. You’ll now be able to upload produced episodes to your main host as well as pull and publish episodes you create via Anchor.
When people are listening to your podcast, they don't care how you created it. Don't get caught up in superficial details that will keep you from creating and releasing episodes.
Any of the three methods above will work for you, so pick the one you best resonate with and go for it. When it comes to improving your skills as a podcast host, the act of recording and editing a daily podcast is far more important than the technical aspects of hosting and distribution.
Focus on these five steps:
Doing these things day after day will improve your podcasting skills immensely.
There are many ways to produce and release a daily podcast. I started on Anchor because it's easy and I'd have fewer excuses as to why I couldn't record and release a new episode every day. That's a big upside.
The downside of podcasting via your phone is reduced audio quality. A greater downside would be that you never release anything.
Focus on getting episodes out as easily as you can, especially if you're a new podcaster. You can worry about "good audio quality" and other technical elements of your podcast later.
Reach out to me via Twitter and let me know about your podcast. Also, if you’re interested in hearing my marketing tips for podcasters, subscribe to Build A Big Podcast via Apple Podcasts, Google Podcasts, or RSS feed.