Keyword stuffing is the practice of inserting a large number of keywords into descriptions, titles, and other content in the attempt to artificially increase the ranking of your podcast in search results. It’s common to see this done within a show’s title, description, or author field.
For example, a podcast author will labeled not as “Jimmy Johnson,” but as “Jimmy Johnson | Marketing Expert similar to Seth Godin, Guy Kawasaki, Eben Pagan, Frank Kern, and Marie Forleo.” Or, “Jimmy Johnson | An comic alternative to Marc Maron, Aisha Tyler, Adam Carolla, Joe Rogan, and Grace Helbig.”
In other words, it’s not uncommon to see somebody trying to boost his own credibility, notoriety, and search numbers by attaching himself to somebody with a lot more credibility, notoriety, and search numbers.
This happens within titles of podcasts all the time as well. For example, “Jimmy Johnson Podcast: Internet Business | Entrepreneurship | Make Money Online.” Or ““Jimmy Johnson Podcast | Interviews With Celebrities Like Kim Kardashian”
Does it work to get more search traffic? It can. It can also piss people off and make you look like an amateur.
Scent is our most powerful sense. It can bring back memories or warn us of danger.
The global perfume industry generates over $30,000,000,000 per year. That’s 30 billion. And it’s not slowing down anytime soon.
One of the ways companies are getting into this industry is by designing knockoff fragrances. For example, Designer Imposters’ “Primo,” a knockoff of Giorgio Beverly Hills. You can get a huge bottle of it at Wal-Mart for around $10. The body spray is only $3.
Every successful fragrance has been copied…
If you like Calvin Klein’s Obsession, you can get “Confess” instead.
For Vera Wang’s Princess, there is “Goddess.”
Victoria Secret’s Love Spell is “Swept Away.”
Most people can’t tell the difference between the imitation fragrances and the real thing. But the perfume industry didn’t get to the $30,000,000,000 level by selling $10 bottles at Wal-Mart. People who use perfume want the real thing, not a knockoff.
Podcast listeners want the real thing too. You may get some initial traffic by keyword stuffing, but people want what they’re searching for, not a knockoff. Because of this, they’re unlikely to stick around.
The way to build a real business around your podcast is to focus on creating something (or being somebody) people will search for specifically.