In 1991, I was a freshman studying commercial music at The University of Memphis. I was in a rock band and thought if I got a job at the campus radio station, I’d be able to play my own music.
That didn’t happen for two reasons:
But that “mistake” got me in the radio’s door and I’ve been involved in marketing via media ever since, using it to create “celebrity status” for entertainers, experts, and some of the world’s largest brands.
Some of the clients I’ve done marketing work for:
Although I’m best known as a marketer, I’ve also been heavily involved in the creation of media, doing everything from hosting a syndicated radio show, to booking talent for major motion pictures, to doing music supervision and licensing for both film and television. You’ve heard my work on broadcast radio, seen it in big screen movie theaters, and watched it on both cable and network television.
I’ve worked in the live event space, personally producing and marketing over 800 live events, from music, to comedy, to seminars.
This unique combination of media creation and marketing is why people love working with me. Because I’ve been on the frontlines as both a creator and marketer, I’m able to see media from both sides — as a marketing tool and also as art.
I got serious about the broadcasting side of radio in 2005, when i started hosting an interview-format show. To increase awareness, broadcast episodes were also released online, as a podcast.
Then I saw the opportunity — the same opportunity I’d seen in the music business, then in the film business, and then in book publishing business. Online distribution of “radio” was overpowering traditional (in this case broadcast and satellite) distribution.
And it’s only continued to grow. Today, 42,000,000 Americans listen to podcasts weekly.
That’s a big opportunity for you.
I can help you use podcasting to grow your audience, spread your work, and make more money in your business. You’ll have the best of both worlds — the powerful media marketing strategies I’ve used to help big entertainers and companies spread their work, grow their fanbases, and make money via traditional media, but done with less cost and even more effectiveness, thanks to the hyper-focused audience and connection you can’t get via traditional broadcast media.