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Nobody Cares About Your Podcast

That’s how it feels.

Everybody is talking about podcasting, but when it comes to your podcast, nobody is listening…

Other people are having success with podcasting, so you know it’s possible for somebody to have a big audience and make money, but is it possible for you?

Why does nobody seem to care about your podcast?

I’ll tell you exactly why. But first let’s discuss…


The “Dirty Secret” of Podcasting

If you’re not getting a lot of downloads, you’re not alone.

Look at this…

A podcast episode that has been live approximately 30 days averages 141 downloads.

Rob Walch, VP of Podcaster Relations at (the largest podcast media hosting company)

If we’re honest, this means most podcasts might as well not exist, because nobody is listening to them.

Seriously, your talent and your message deserves better. You deserve to be heard!

Let’s play “good news, bad news…”

The good news is, if you have a computer and about $60 to get a decent microphone, you can have a successful podcast. It can go out all over the world and it’s possible for you to build a massive audience.

The bad news is, you can’t just release a podcast and have people automatically listen – that’s going to take more than a decent microphone.

And there’s more bad news… Just because you’re involved doesn’t mean people will listen either.

But here’s some good news…

Get 100,000 Listeners in 60 Days

This isn’t hype. Even better, we’re going to show you exactly how to do it for your podcast.

We’re going to teach you a very specific launch (or re-launch) plan that will work for you, regardless of your podcast’s topic and even if you’ve never been behind a podcast microphone before. You’ll learn exactly what to do to bring in massive amounts of curious listeners, keep them engaged, and turn them into raving fans.

Once you learn this plan, you can use it again and again… Whenever you want to grow your podcast audience, simply put this plan in place.

We’re so confident this plan will work for you, if you follow it and find it doesn’t work, we’ll refund your money.

We Have a “Plan” to Help You
Grow a BIG Podcast…

On October 21st, in Nashville, we’re hosting a one-day event to give you everything you need to create a podcast people care about, listen to, and share with their friends.

We call it Big Podcast Bootcamp.

This is more than a marketing seminar — it’s an interactive workshop designed to help you develop the hosting and specialized performance skills you need to be successful at podcasting. To do this, we needed the right space, so we’ve selected Third Coast Comedy Club in downtown Nashville, TN.

During our time together, we’ll personally work with you to help you solidify the foundation for your big podcast launch. You’ll learn things like:

  • How to develop instant rapport with listeners
  • Building trust and authority with listeners
  • Creating content people want to share with friends
  • Developing a “brand” sponsors want to be involved with
  • How to increase subscriber numbers

Yes! I Want a BIG Podcast!


Big Podcast Bootcamp Isn’t For Everybody… Is It For You?


Big Podcast Bootcamp is for three types of people…


If you already have a podcast, but it’s not doing as well as you think it should, we can help you. We’ll show you how to tweak what you’re already doing and get the audience you deserve.

Comics / Entertainers

Marc Maron, Joe Rogan, and Adam Carolla are great examples of what is possible when you have the performance skills that come with being a comic and entertainer — content, personality, and timing. We’ll show you how to package your raw talent and showcase it via a successful podcast.

Experts / Messengers

Podcasting is the ultimate niche platform in which to showcase your “specialized knowledge” and spread your message. We’ll show you how to find your audience and instantly connect with them through podcasting.




During this event, we’re putting top podcasters, comic/entertainment talent, experts (think Dr. Drew), and messengers (authors, pastors) in one room to go over advanced marketing strategies to help you:

Expand Your Audience

This is a two-step process…

  1. We’ll help you establish a foundation for what people want to hear, helping you with hosting and other specialized performance skills to make you a better and more competent podcast host.
  2. We’ll show you a specific, step-by-step process to generate 100,000 downloads (or more) in only 60 days.

Increase Your Income

Even if podcasting is only a “passion” for you, you won’t be able to keep it going for long if you don’t bring in money.

When you have a podcast people want to listen to and tell their friends about, money emerges. You’ll never have to approach a potential sponsor again, because sponsors will come to you. We’ll also show you how you can be your own sponsor by increasing demand for what you do and charging premium prices because of this.

Showcase Your Talent and Expertise

Podcasting lets you create and perform something once and reach millions of people with it — without doing any additional work.

You already have the raw spark needed to have a successful podcast, you just need the specific tools and specialized knowledge to optimize what you’re already doing for this format. We’ll show you how to take what you do on stage, online, or in other formats and translate it, so you can get it out to the world via a successful podcast.


Who We Are

Rik Roberts
is a comedy veteran who started his standup career in 1991, touring nationally as a member of the improv troupe, Midwest Comedy Tool & Die for seven years.

Rik is a road warrior whose headlining act has taken him to three countries and 42 states. He once left his house to go on tour and didn’t return for six months – 180 straight days on the road!

Even today, he still does about 130 shows per year. You’ve seen him on CMT and heard him on Sirius XM.

His top-ranked comedy podcast, School Of Laughs, is heard by thousands of aspiring comics each month. On it, he helps them shortcut their paths to success by sharing his hard-learned knowledge of not only how comedy works, but how the business of comedy works.

David Hooper is a marketing expert who started his career in the entertainment industry working for legendary acts including Run-DMC, No Doubt, and Blue Oyster Cult. His non-entertainment marketing work includes advising top brands like Victoria’s Secret, Red Bull, and AT&T.

David is the host of the syndicated radio show Music Business Radio, which is heard by 30,000 people each week. He also hosts RED Podcast, which focuses on helping experts and entertainers build a business around their knowledge and personalities.

Yes! I Want a BIG Podcast!



What You’ll Get When You Attend

1. Marketing strategies that work in the real world – not just theory.

We’re in the trenches of podcasting, not only working on our own podcasts, but also with dozens of podcasters, helping them grow their audiences. We’ve seen “podcast marketing” from all sides and we know what’s working right now (and what isn’t).

2. The “whole story” from people who are actually living it (and doing something).

We’re not here to sell you a pipe dream – we’re here to show you what works when it comes to growing a podcast. And what works isn’t what most people think…

The “technology” of marketing yourself via a podcast is fun, but none of it matters if you don’t have what listeners want — old school, nuts-and-bolts entertainment. And who better than to show you how to deliver that than a guy who’s spent the last 25+ years on the road, entertaining crowds night after night, and a guy who’s worked with dozens of top entertainers to help them do the same thing?

Big Podcast Bootcamp isn’t a traditional “podcast seminar” — it’s the “secret weapon” that will give your podcast the edge you need to grow a big audience.

3. A marketing plan you can put into action immediately.

You’ll get a proven marketing plan that works with actionable steps you can put into place immediately. It’s not an exaggeration to say that this could change the course of your podcast (and the business behind it) within just 60 days.

What would that be worth to you?

It’s Like Magic…

Rik Roberts makes a living going into cold corporate environments and comedy clubs where he immediately turns (sometimes hostile) crowds into fans through his ability to entertain.

How much would having that skill be worth to you? How would it affect the quality of your podcast? How many listeners would you have?

This kind of “instant rapport” is what you’ll be learning from Rik at Big Podcast Bootcamp. It’s like magic.

Now imagine being able to add personality to the mix – being able to “be you” behind the mic in a way that attracts listeners like a magnet. And then being able to promote all of this with a specific, 60-day launch (or re-launch) plan that will make sure your podcast gets listened to at least 100,000 times.

You will learn how to do all of this at Big Podcast Bootcamp.

People Listen To Your Podcast For Three Reasons…
(We Can Help You With Two)

You need three things to have a successful podcast. We can help you with two of them…

1. Specialized Knowledge & Unique Worldview

Successful podcasters are both experts and entertainers.

You need to bring something to the table that nobody else can. As an expert, that’s going to be specialized knowledge of your topic – what you know. As an entertainer, you need a unique way of looking at the world – an opinion.

We can’t help you on this. Sorry, but you either have these things or you don’t.

But we can help you with the other two elements you need to be successful at podcasting…

2. Likability

People listen to podcasts with hosts they like. You know this because it’s why you like certain podcasts.

It’s easy to get somebody to try a new podcast, but much harder to get people to subscribe, download multiple episodes, and tell their friends.

Fortunately, the elements of “likability” can be taught. We’ll show you exactly what to do to be loved by listeners. This is the easiest (and most natural) way to more podcast subscribers, more episode downloads, and word-of-mouth publicity.

3. Authority & Approachability

This is where things get tricky and most podcast hosts screw it up big time.

To be a successful podcaster, on one hand you need some element of authority – people want to hear from somebody they look up to.

But you don’t want to be so “untouchable” that people can’t connect with you. You want to be the kind of podcast host who is respected by listeners, but also seems like the kind of person a listener would be able to approach if you were in the same restaurant.

We’ll show you how to find the right balance, so listeners respect you, but you aren’t so intimidating that they don’t want anything to do with you.


The Price Of Admission

Your seat at Big Podcast Bootcamp is worth a lot, not only because of the podcast-specific marketing not available anywhere else, but also because of the connections you’ll make.

Learning just a single great idea to boost podcast listeners could be worth tens of thousands of dollars in extra advertising and sponsorship money alone…

But you’ll walk away with a lot more than just extra money for the podcast you’re already producing – you’ll walk away with a better way to spread your message, boost your authority in your market, and connect with listeners in a way that impacts them.

How much is that worth?

A lot more than it’s going to cost you…

Your investment to attend Big Podcast Bootcamp is only $197 $97.

Make The Decision To Attend Big Podcast Bootcamp Now

With 42,000,000 Americans listening to podcasts weekly, shouldn’t your podcast have a piece of the pie?

We can show you how to shortcut your podcast marketing via a proven system or you can strike out on your own, getting questionable “advice” from online message boards.

For only $97, you can be ahead of your competition. You’ll immediately be able to charge more for what you’re selling and have more people interested in buying from you.

But if you want to attend Big Podcast Bootcamp, you need to make the decision now. Seating is limited and you don’t want to be left out.

Yes! I Want a BIG Podcast!

Still Not Convinced?
Hate Reading Long Sales Letters?


Here’s what you’re going to walk away with…

  • A very specific podcast launch (or re-launch) plan you can put into action immediately
  • What it takes to have a highly profitable podcast (even when you have a lot of competition)
  • Podcast marketing lessons from broadcast radio
  • How to create demand for your podcast
  • The “shortcut” for generating enthusiastic fans (and lots of downloads) for your podcast
  • A simple, yet powerful business model that will let anybody be a full-time podcaster within 90 days
  • How to make yourself a “celebrity” in your market
  • Easy ways to monetize your podcast
  • Ways to structure your podcast so everything (but the hosting) is outsourced to other people
  • Using Facebook, YouTube, and Instagram to promote your podcast
  • …and much more

Attend BIG Podcast Bootcamp Live
October 21 – Nashville, TN

Early Bird Special

$197 $97

  • 60-Day Podcast Launch Plan
  • Establish “Instant Rapport” With Listeners
  • Get More Podcast Subscribers
  • Increase Your Authority
  • Make A Name For Yourself


until Big Podcast Bootcamp…

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