I’ve got a daily podcast called Build A Big Podcast. It’s short and to-the-point marketing advice for podcasters on how you can grow your podcast, better connect with your audience, and make impact.
Since starting Build A Big Podcast, several people have asked me about the process…
In the marketing world, since the launch of Entrepreneur On Fire in 2012, lots of people have attempted to start a daily podcast. Most have quickly died.
Why? Podcasters underestimate the process and what it takes to create a new episode every day.
Entrepreneur On Fire has a script — guests are asked the same questions on each episode. Yet even with this “hack” for speeding up episode production, a daily podcast is a lot of work.
For an interview-format podcast like Entrepreneur On Fire, here are the biggest guest-specific issues you’ll face:
It’s for this reason that I suggest you do a solo podcast if you’re going to release a new episode daily.
Still think interviews are the way to go? Consider this…
A perceived benefit of doing an interview-format podcast is that guests will help you to promote episodes. While there is the potential that you’ll have dozens (or even hundreds) of guests telling their friends and followers about being on your podcast, don’t expect that to happen.
Rarely will guests share the podcasts they’ve been interviewed on in a way that’s substantial. This is especially true for daily podcasts where the newest episode becomes “old” within a few hours.
I started Build A Big Podcast Daily under the name Big Podcast Daily as part of National Podcast Post Month. This is an event which happens every year and the goal for participants is to record 30 episodes in 30 days.
My goal, in addition to reaching 30 episodes, was to smooth out my thought process and delivery. I wanted episodes with content that had a clear beginning, middle, and end and I wanted to get better at being able to deliver those episodes with minimal editing.
The biggest benefits of doing a daily podcast involve your podcasting skillset. By constantly having to come up with new episode ideas, organize them, and deliver them within organized and linear episodes that make sense to listeners, you’ll improve greatly as both a storyteller and host. You’ll then be able to take these skills to other podcasts that you do as well as other types of media you’re involved with, such as blogs or live presentations.
Even if nobody ever listens to your daily podcast, you’ll benefit by doing one.
The easiest way to start a daily podcast is via Anchor. This iPhone/Android app allows you to record and distribute podcast episodes directly form your phone, without any additional equipment.
Does Anchor sound like you’re in a professional recording studio? No.
Anchor does get you going through. They handle feed submission to Apple Podcasts, Google Play, and other directories. More or less, all you need to do is install the Anchor app — you could be recording your podcast within minutes.
This is how I started Build A Big Podcast and a good option for those who want an easy way to dip their toes in the water of releasing daily podcast episodes. Full details on this are in “The Process” section below.
The biggest hurdle you’ll face when creating a successful daily podcast is actually doing the podcast. While Anchor simplifies the podcast recording and publishing process, a perhaps more challenging issue for you will be coming up with 365 episode ideas per year. To help with this, I use a task management app called Things, which I have on both my phone and desktop computer. Whenever I have an idea for an episode, I add it to a list I’ve created just for that purpose.
How do you come up with topic ideas? If you’re in the trenches of your topic and actively having discussions about it or reading related material, you shouldn’t have much trouble. You’ll also find a number of listeners willing to help with in this area, so allow them to participate by asking questions and suggesting episode ideas.
To quickly and easily communicate with listeners, I recommend Twitter.
I advise you to keep your episode format short and sweet, especially in the beginning. You’re going to be releasing a new episode daily and to do this, you’re either going to have to record and produce multiple episodes at once, or record a produce one episode daily. Even if you’re experienced and work quickly, a daily podcast can take a considerable amount of time, so pace yourself, keep things simple, and expand your efforts and production as you get more comfortable with your new podcast.
One, hyper-focused element is best:
Want to run your idea by me? Feel free to reach out via Twitter.
I organize episodes of Build A Big Podcast into three sections:
That’s it. On average, an episode of Build A Big Podcast is between 4-5 minutes.
While this is a basic format, it should work for most daily podcasts. Remember, in order to keep up with the necessary frequency of coming up with episode ideas, outlining episodes, recording, editing, and publishing, it’s best to keep things simple. Making episodes and production too complicated can kill a podcast, especially a daily podcast.
Note that this is how I started Build A Big Podcast. It’s not the only way to start a daily podcast and, because of reasons I’ll explain in the “Option 2″ section, it’s not what I’m currently doing. If you want to get going quickly though, it’s a simple method to quickly reach people with your message.
I recommend Anchor because it lets you easily record and distribute episodes via phone. And if you don’t want to worry about technical issues, such as feeds or distribution, Anchor handles those things as well.
That’s it. You’ve got a daily podcast!
If you want to be able to use Anchor for mobile podcasting, yet still want the power of being able to do a traditional podcast, this is the way to do it.
That’s it. You’ll now be able to upload produced episodes to your main host, which will also pull and publish episodes you call in via Anchor.
When people are listening to your podcast, they don’t care how you created it. So don’t get caught up in superficial details that will keep you from doing just that.
Any of the three methods above will work for you, so pick the one you best resonate with and go for it. When it comes to improving your skills as a podcast host, the act of recording and editing a daily podcast is far more important than the technical aspects of hosting and distribution.
Focus on these five steps:
Doing these things day after day will improve your podcasting skills immensely.
There are many ways to produce and release a daily podcast. I started on Anchor because it’s so easy and I’d have fewer excuses as to why I couldn’t come up with a new episode every day. The downside of podcasting via your phone is reduced audio quality.
My current process (Option 2) allows me to have better audio quality and a bit more control over the production, editing, and publishing process. The downside is that I don’t have the ease of recording and publishing via phone in a single step. I also don’t have the “call-in” feature that Anchor provides, which allows listeners to ask questions and respond to episodes via phone.
If you don’t need to ability to record from your phone on a regular basis, you still have options for mobile podcasting via your phone’s voice memo app. Simply record your podcast like a voice memo and upload the file to your host.
You also have non-Anchor options for receiving audio messages from listeners. One is to set up a Google Voice account and have recordings sent to you via email.
Neither option is as easy as using Anchor, but either will get the job done.
Reach out to me via Twitter and let me know about your podcast. And if you’re interested in hearing my daily tips for podcasters, subscribe to Build A Big Podcast via Apple Podcasts, Google Play, or RSS feed.
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